10 THE LAUNCH CHALLENGE
Team brief · v4

Online hackathon · Stripe Projects

A fresh brand.
A live business.
A $10 launch.

Build a platform that gives entrepreneurs a logo, graphics, brand identity, and a website or store—for a $10 setup fee and no monthly platform or hosting fees.

The brief ↗
7 days to buildLive demos + judgingDates to be confirmed

The winner’s prize

$400 for two months of Pro

A Pro subscription to a model of the winner’s choice.

+ $250 in Stripe credits
+ $75 in Cursor credits

What to build

Idea → Brand → Launch.

Create the brand

Downloadable logo, colors, typography, banners, and social graphics.

Launch the site

A mobile-friendly theme, starter copy, hosting, and an included subdomain. Choose a website or store builder.

Keep it usable

Customers can edit content and export their assets. Store entries include a test-mode checkout.

Show one complete customer journey

Describe → Customize → Publish → Edit

Proposed ground rules

Make the $10 work.

  • Include hosting and basic editing with no monthly fee.
  • Custom domains and payment fees may cost extra; disclose them.
  • Explain ongoing costs, usage limits, and funding—without temporary credits.
  • Use at least one service provisioned through Stripe Projects.

Build week & demo day

Build it. Show it.

  • Announce, then give participants seven days to build.
  • Submit a working URL, a short demo video, and a cost model.
  • Present live: three-minute demo + two-minute Q&A.
  • Judges assess ease of use, quality, execution, and sustainable economics.